SALON DESIGNS
Focused heavily on salesy content that wasn't converting views into real sales.
The Brief
Salon Designs came to us after relying heavily on sales‑driven content that wasn’t converting into real engagement or product sales. They needed a strategy that felt more relatable, more authentic and more aligned with how their audience actually consumes beauty content.
The Results
95%
Increase in collaborations and UGC opportunities.
40%
Increase of views
60%
Increase on website visits from social platforms.
Our Solution
Our big idea? Create content people want to watch, not content that asks them to buy.
Sales content alone wasn’t enough to hold attention — audiences wanted inspiration, creativity and something they could genuinely connect with. Beauty brands thrive when they show the craft, not just the products, and that shift became the foundation of our approach.
We rebuilt Salon Designs’ strategy around visually engaging, value‑driven storytelling. Instead of pushing products like nail lamps, we showcased eye‑catching nail art, behind‑the‑scenes moments and day‑in‑the‑salon reels that highlighted the skill and personality behind the brand. We also focused on collaborations and UGC opportunities. This made their content instantly more relatable and far more shareable. By focusing on creativity, education and authenticity, we positioned the brand as a trusted source of inspiration rather than a sales feed.
The change in direction delivered immediate impact. Engagement increased naturally as audiences connected with the more authentic, visually driven content. Website clicks rose significantly, and product sales followed, without relying on hard‑sell tactics. The brand saw stronger audience loyalty, more saves and shares, and a noticeable uplift in interest across all platforms.